NIPR Lauds DAAR Communications Plc for Prioritising Humanity
The Nigerian Institute of Public Relations (NIPR) has commended the country's first independent broadcaster, DAAR Communications Plc for consistently providing shoulder of support to the vulnerable and rekindling hope for the needy in advancement of its corporate social responsibility.
President of NIPR, Dr. Ike Neliaku who stated this on Friday at a dinner in honour of the DAAR Communications management in Abuja added that the media firm has over the years taken up the challenges of amplifying the voices of downtrodden and brought succour the sick through its various platforms, particularly AIT.
"DAAR Communications is one organization to the best of my knowledge, particularly the AIT that has treated with utmost priority the challenge of those in dire need. All they needed to do was to struggle with their ill health into your facility and you took up the task of launching appeal fund that eventually facilitates the healing of even those you never met before", he stated.
While stating that such gesture cannot be quantified in terms of monetary value, the NIPR boss also stressed that the personality of the founder, late High Chief Raymond Dokpesi embodied deep respect for relationship, valued humanity and demonstrated inspiring humility.
Dr. Neliaku further noted that building a successor generation has remained a challenge toward sustaining brands and legacies in Nigeria, challenging the Chairman of DAAR Communications, Raymond Dokpesi Jnr to uphold his late father's investment in the country's media spectrum in a way that gives Nigerians access to truthful, timely and objective information and resonates hope for the poor and helpless.
The DAAR Communications Chairman in his remarks commended those who have since inception made sacrifices to ensure that the broadcast station remains in business, emphasising it has been inspired by dedication to promote national interest, commitment to ethical standards and the need to provide quality information to the public.
While acknowledging the institutional strength which NIPR represents and the value it can offer to DAAR Communications, he reiterated the organisation's commitment to work with the public relations regulator to promote nation-building.
It could be recalled that the NIPR and DAAR Communications had on 25th October, 2024 held the maiden edition of Engr. Raymond Aleogho Dokpesi annual memorial lecture on Communication and Development in remembrance of his contributions to national development through the communication sector.
